Understanding Generational Dynamics

Explore the unique characteristics, behaviors, and influences of different generations

Generation Profiles

Baby Boomers

Born between 1946-1964, characterized by post-war economic prosperity and social change.

  • Defined by the post-World War II baby boom
  • Strong work ethic and career commitment
  • Value traditional family structures
Key Traits: Loyal Competitive

Generation X

Born between 1965-1980, known as the "transition" generation bridging analog and digital worlds.

  • First generation with widespread computer access
  • Highly adaptable and independent
  • Value work-life balance
Key Traits: Pragmatic Entrepreneurial

Millennials

Born between 1981-1996, the first truly digital native generation with global connectivity.

  • Highly tech-savvy and socially conscious
  • Prioritize experiences over material possessions
  • Embrace diversity and social change
Key Traits: Innovative Purpose-Driven

About Generation Research

Our mission is to provide comprehensive insights into generational dynamics, helping organizations, researchers, and individuals understand the unique characteristics, behaviors, and motivations of different age groups.

Our Approach

  • Data-driven research methodology
  • Interdisciplinary research team
  • Global perspective and local insights

Research Focus Areas

Workplace Dynamics

Analyzing generational differences in work expectations, communication, and career development.

Technology Adoption

Exploring how different generations interact with and are shaped by technological advancements.

Social Values

Investigating evolving social attitudes, cultural perspectives, and generational worldviews.